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In March 2011, due to significant decrease of sales from 18 million lighters a year in the mid-1990s to about 12 million lighters a year recently, combined with increasing pressure on people not to smoke, Zippo Manufacturing Co.
tried offering a wider variety of products using the Zippo name, such as watches, leisure clothing and eau de cologne.
Since its invention Zippos have been sold around the world and have been described "a legendary and distinct symbol of Americana".
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Period Zippos were made of brass, but Zippo used a black crackle finished steel during the war years because of metal shortages.
While the Zippo Manufacturing Company never had an official contract with the military, soldiers and armed forces personnel insisted that base exchange (BX) and post exchange (PX) stores carry this sought-after lighter.